Customer Stories
How brands & agencies grow their business with HypeAuditor
Special PR bolsters its PR campaigns with strategically selected influencers
Award-winning New Zealand-based independent PR agency Special PR is internationally recognised for its forward-thinking and innovative campaigns underpinned by strategy - including influencer relations. Special PR recognises influencers' impact on a campaign when strategically selected to align with the client and campaign objectives. While the agency has its finger on the pulse of the influencer landscape, its influencer choices need to be backed up by data so that they could provide their clients with adequate rationale for the campaign’s success.
How HypeAuditor helped Special PR the past 3 years:
Double-checking influencers’ audience demographics and location
Ensuring creators' value through engagement and audience metrics
A data-driven influencer selection supported by HypeAuditor
“As the PR landscape continues to shift, the role of influencers in campaigns is playing an increasingly important role. By leveraging HypeAuditor's tools, Special has been able to strategically integrate influencers to create a more holistic campaign execution.”
Jessica Walker
Account Manager - Special PR
- Business Challenges
Verifying influencers’ relevancy in terms of audience location and quality
Special PR’s clients are typically based in New Zealand and Australia, making selecting influencers with the right following in these two markets crucial. When considering influencers, Special PR ensures they align with the client and their objectives by analysing their following, engagement, content pillars and audience demographics.
Laborious manual influencer evaluation with inadequate tools
Prior to using Hyperauditor, Special PR would undertake an an influencer analysis manually, using various online tools that were free to use but cap after a certain number of influencers per day. This was heavily time-intensive and limited efficiency, and extended campaign deadlines to accommodate for this.
- HypeAuditor as the Solution:
Enlisting influencers with high engagement and wide reach
The award-winning agency puts considerable effort into finding influencers with high engagement and committed audiences. HypeAuditor’s Influencer Analysis provides thorough engagement details, including comments and engagement rate, which Special PR always evaluates before selecting influencers for collaborations.
A large proportion of local audiences is assured
The Influencer Analytics tool allows Special PR to verify influencers' followers, enduring they’re predominantly from New Zealand or Australia, and they periodically evaluate their Audience Quality Score.
Finding influencers in niche markets
Special PR recently used the Influencer Discovery and the Influencer Lookalike tools for identifying influencers and content creators in the niche financial space for two clients.
- THE RESULTS:
HypeAuditor’s data helps Special back up its campaign strategy
With insights from the influencer reports, Special PR can develop a successful campaign strategy while presenting the most relevant influencers to their clients. The tool helps the team determine which influencer(s) can bring value to their campaign in terms of ER, reach, and ROI.
Increased productivity and efficiency
Using our tool, the team can analyze a large number of influencers daily, ensuring flexibility and a sense of security in the event an influencer must be reviewed quickly for a client.
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