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Zoë Sugg
9.1M followers
@zoesugg's other accounts
Engagement Rate
4.12%
Followers
9.1M
Avg. Likes
122.9K
Avg. Comments
81
@zoesugg

Zoë Sugg (@zoesugg) Instagram Analysis, Net Worth & Earnings

@zoesugg’s content relates to the following categories:
Children Wear
Maternity Fashion
Baby Fashion
Motherhood
Kids Fashion
Newborn Care
Global rank: 21,717,400 worldwide
Based on overall account performance and audience quality worldwide
Country rank: 441,138 in United Kingdom
Based on overall account performance and audience quality in United Kingdom
Category rank: 4 in Business & Careers (United Kingdom)
Based on overall account performance and audience quality in Business & Careers in United Kingdom
How we calculate influencer rankings

@zoesugg’s Instagram Engagement Rate Analytics

4.12%
Good
See how much audiences are engaged by a creator’s content. In April, @zoesugg’s engagement rate was 4.12%. Compared to similar accounts, this score is "Good". For further Instagram engagement rate insights, such as authentic engagement and average engagement figures, unlock @zoesugg’s full report.
LowExcellent
Engagement (Auth.)
Engagement (Avg.)

@zoesugg’s Follower Growth Rate

30 days
Last year
-0.09%
Low
In April, @zoesugg achieved a follower growth figure of -0.09%. This is considered "Low" compared to the average value for similar accounts. Their current Instagram follower count is 9,055,129. To see up to 12 months of historical data, register and unlock @zoesugg’s full report.
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Audience Quality Score Check
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@zoesugg's account analyzed
We’ve checked this account using 40+ parameters
1 issue requires your attention
Things to consider before choosing this influencer
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What we’ve checked:
Location
Quality of active audience
Likes & comments activity
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Account type
Audience demographics
Engagement rate breakdown
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@zoesugg’s Following Trend

776
Get a clear picture of an account’s following dynamics. Over the last 30 days, @zoesugg has followed an additional 0 accounts, putting their current following count at 776. Their follower-to-following ratio is 11668.98.
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Follower-to-Following Ratio
11668.98

@zoesugg’s Total Posts

2.3K
See how many pieces of content an account has created. To date, @zoesugg has posted a total of 2,256 times.
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@zoesugg’s Average likes

122.9K
View the like dynamics for @zoesugg’s content. To date, @zoesugg has received an average of 122,923 likes on their content. Their likes-to-followers ratio is 1.36%. To see additional Instagram analytics such as likes views spread and average views per post, unlock @zoesugg’s full report.
Likes-to-Followers Ratio
1.36%
Likes views spread
Avg. views

@zoesugg’s Likes-Comments Ratio

1.5K
Low
See how authentic the interactions with @zoesugg’s content are. @zoesugg’s likes-comments ratio is 1.5K. This ratio is "Low" compared to similar accounts. They also achieved an average of 81 comments. Unlock @zoesugg’s full report for further data such as comments average per post.
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Avg. comments
81
Comment Rate

@zoesugg’s Historical Data

@zoesugg’s follower count shifted from 9,063,511 to 9,055,129 from 05 Mar'26 to 02 Apr'26, yielding a growth rate of -0.09% for this period. Total posts went from 2,256 to 2,256, with the current like-to-comment ratio becoming 1,517.57. Unlock the full report for more detailed insights and historical trends.
DateFollower CountFollower GrowthFollowingTotal PostsLikes-comments
02 Apr'26
9,055,129
-1,005
-0.01%
776
2,256
N/A
01 Apr'26
9,056,134
-225
0%
776
2,256
1517.58
31 Mar'26
9,056,359
-432
0%
776
2,256
1517.58
0.02
30 Mar'26
N/A
N/A
N/A
N/A
1517.56
29 Mar'26
9,056,791
-587
-0.01%
776
2,256
1517.56
-0.01
28 Mar'26
9,057,378
-381
0%
776
2,256
1517.57
27 Mar'26
9,057,759
-241
0%
776
2,256
1517.57
26 Mar'26
9,058,000
+146
0%
776
2,256
1517.57
-0.01
24 Mar'26
9,057,854
-824
-0.01%
776
2,256
1517.58
0.09
23 Mar'26
9,058,678
-538
-0.01%
776
2,256
1517.49
22 Mar'26
9,059,216
-189
0%
776
2,256
1517.49
0.04
20 Mar'26
9,059,405
-235
0%
776
2,256
1517.46
0.02
19 Mar'26
9,059,640
-115
0%
776
2,256
1517.43
18 Mar'26
9,059,755
-323
0%
776
2,256
1517.43
16 Mar'26
9,060,078
-900
-0.01%
776
2,256
1517.43
-18.96
15 Mar'26
9,060,978
-608
-0.01%
776
2,256
1536.39
14 Mar'26
9,061,586
+70
0%
776
2,256
1536.39
0.01
12 Mar'26
9,061,516
-557
-0.01%
776
2,256
1536.38
0.03
11 Mar'26
9,062,073
-178
0%
776
2,256
1536.35
10 Mar'26
9,062,251
-614
-0.01%
776
2,256
1536.35
09 Mar'26
9,062,865
+207
0%
776
2,256
1536.35
0.04
07 Mar'26
9,062,658
-864
-0.01%
776
2,256
1536.31
230.45
06 Mar'26
9,063,522
+11
0%
776
2,256
1305.87
05 Mar'26
9,063,511
-1,095
-0.01%
776
2,256
1305.87
1305.87
Instagram Account Stats in Advanced Report
Explore @zoesugg’s comprehensive Instagram influencer analytics with our Advanced Report, including complete Instagram audience analytics, and Instagram post analytics like cumulative likes, likes views spread, hashtag analytics, and 20 other crucial Instagram stats.
Audience interests
Audience quality & authenticity
Advertising performance
Lookalike influencers
Audience age & gender
Hashtag analysis
Content analysis
…and 20 more metrics

@zoesugg’s Monthly Income on Instagram

$31K – 42.4K
See how much money this creator earned on Instagram. In March 2026, @zoesugg’s income estimates ranged from $30,979 to $42,441. If their monthly income remains at this level, their projected yearly earnings will range from $371,750 to $509,298.
Yearly earnings
$371.8K – 509.3K
DISCLAIMER

@zoesugg’s Earnings Chart on Instagram

View earnings trends over time for @zoesugg. From April 2024 to March 2026, @zoesugg’s income estimates ranged from $33,687 to $36,710. @zoesugg’s earnings are currently on an upward trend.
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DISCLAIMER

@zoesugg’s Net Worth and Earnings Historical Data on Instagram

See historical earnings data for the creator on Instagram. In March 2026, @zoesugg’s estimated earnings ranged from $30,979 to $42,441, higher than the figure in April 2024. While these earnings contribute to their overall financial success, their estimated net worth may also depend on other revenue streams.
Month
Min. earnings
Max. earnings
Avg. earnings
Daily avg.
MoM change
March 2026$30,979$42,441$36,710.34$1,184.2
43.12%
February 2026$21,646$29,655$25,650.73$916.1
2.31%
January 2026$21,157$28,985$25,071$808.74
-4.92%
December 2025$22,253$30,486$26,369.44$850.63
0%
November 2025$22,252$30,486$26,369.06$878.97
-0.96%
October 2025$22,469$30,782$26,625.3$858.88
-0.69%
September 2025$22,626$30,997$26,811.35$893.71
-1.19%
August 2025$22,899$31,371$27,135.05$875.32
-0.42%
July 2025$22,996$31,504$27,250.23$879.04
-4.99%
June 2025$24,204$33,159$28,681.57$956.05
-0.06%
May 2025$24,219$33,180$28,699.81$925.8
-1.67%
April 2025$24,630$33,743$29,186.31$972.88
-7.74%
March 2025$26,695$36,573$31,633.93$1,020.45
-1.92%
February 2025$27,218$37,289$32,253.45$1,151.91
-0.21%
January 2025$27,275$37,367$32,321.1$1,042.62
1.78%
December 2024$26,798$36,714$31,756.09$1,024.39
-2.38%
November 2024$27,451$37,607$32,528.87$1,084.3
-2.74%
October 2024$28,225$38,668$33,446.63$1,078.92
5.58%
September 2024$26,733$36,624$31,678.13$1,055.94
1.91%
August 2024$26,231$35,937$31,084.04$1,002.71
-4.4%
July 2024$27,437$37,589$32,513.41$1,048.82
-0.31%
June 2024$27,523$37,707$32,614.93$1,087.16
-1.1%
May 2024$27,829$38,125$32,976.92$1,063.77
-2.11%
April 2024$28,428$38,947$33,687.46$1,122.92
N/A
DISCLAIMER
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