[2024 BENCHMARK REPORT] Get the latest in industry trends with HypeAuditor and Similarweb
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Top Rankings
Top Rankings
Top influencers by cityInstagram Top 1000YouTube Top 1000TikTok Top 1000
Fashion
All CategoriesAccessories & JewelleryAdult contentAlcohol
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Literature & Journalism
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Management & Marketing
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ModelingMusic
NFT
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United States
All CountriesArgentinaAustraliaAustriaBelgiumBoliviaBrazilCanadaChileColombiaCosta RicaCzechiaDenmarkDominican RepublicEcuadorEgyptEl SalvadorFinlandFranceGermanyGreeceGuatemalaHong KongIndiaIndonesiaItalyJapanKuwaitLebanonMalaysiaMexicoMoroccoNetherlandsNorwayPakistanPanamaParaguayPeruPhilippinesPolandPortugalPuerto RicoRomaniaRussiaSaudi ArabiaSingaporeSlovakiaSouth AfricaSouth KoreaSpainSwedenSwitzerlandThailandTurkeyUkraineUnited Arab EmiratesUnited Kingdom
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Uruguay
Rank
Influencer
Category
Followers
Country
Eng. (Auth.)
1
‌Kylie @kyliejenner
kyliejenner
Kylie
Fashion
Modeling
Beauty
399.9M
United States
2.3M
Free Report
2
‌Kendall @kendalljenner
kendalljenner
Kendall
Modeling
Fashion
294.1M
United States
2.2M
Free Report
3
‌Zendaya @zendaya
zendaya
Zendaya
Cinema & Actors/actresses
Fashion
184.6M
United States
3.3M
Free Report
4
‌Kim Kardashian @kimkardashian
kimkardashian
Kim Kardashian
Fashion
Beauty
363.2M
United States
988.7K
Preview
5
‌Beyoncé @beyonce
beyonce
Beyoncé
Music
Fashion
319.2M
United States
949.3K
Preview
6
‌Cardi B @iamcardib
iamcardib
Cardi B
Music
Fashion
167.8M
United States
1M
Preview
7
‌Emma Watson @emmawatson
emmawatson
Emma Watson
Literature & Journalism
Cinema & Actors/actresses
Fashion
74.9M
United States
631.8K
Preview
8
‌G-DRAGON @xxxibgdrgn
xxxibgdrgn
G-DRAGON
Photography
Fashion
22.3M
Indonesia
684.5K
Preview
9
‌Barbara Palvin @realbarbarapalvin
realbarbarapalvin
Barbara Palvin
Modeling
Fashion
20.5M
Turkey
467.9K
Preview
10
‌Kathryn Bernardo 🐘 @bernardokath
bernardokath
Kathryn Bernardo 🐘
Beauty
Cinema & Actors/actresses
Fashion
20.7M
Philippines
354.4K
Preview
11
‌Gisele Bündchen @gisele
gisele
Gisele Bündchen
Modeling
Fashion
Lifestyle
22.8M
Brazil
253.9K
Preview
12
‌NCT DREAM OFFICIAL @nct_dream
nct_dream
NCT DREAM OFFICIAL
Music
Modeling
Fashion
14M
Indonesia
356.6K
Preview
13
‌Yanet Garcia 🇲🇽 @iamyanetgarcia
iamyanetgarcia
Yanet Garcia 🇲🇽
Cinema & Actors/actresses
Modeling
Fashion
14.7M
Mexico
246.1K
Preview
14
‌JADE @jadepicon
jadepicon
JADE
Modeling
Fashion
22.1M
Brazil
154K
Preview
15
‌Mark Tuan @marktuan
marktuan
Mark Tuan
Music
Cinema & Actors/actresses
Modeling
14.1M
Thailand
278.1K
Preview
16
‌Liza Soberano @lizasoberano
lizasoberano
Liza Soberano
Beauty
Cinema & Actors/actresses
Modeling
18.3M
Philippines
195.7K
Preview
17
‌Avril Lavigne @avrillavigne
avrillavigne
Avril Lavigne
Music
Cinema & Actors/actresses
Fashion
12.9M
Brazil
239.8K
Preview
18
‌Demi 🌹 @demirose
demirose
Demi 🌹
Modeling
Lifestyle
Fashion
19.7M
United States
137.4K
Preview
19
‌troye sivan @troyesivan
troyesivan
troye sivan
Art/Artists
Fashion
Music
15.3M
United States
193.6K
Preview
20
‌Donatella Versace @donatella_versace
donatella_versace
Donatella Versace
Fashion
12.2M
United States
224.5K
Preview
21
‌Paolla Oliveira @paollaoliveirareal
paollaoliveirareal
Paolla Oliveira
Cinema & Actors/actresses
Lifestyle
Fashion
36.9M
Brazil
64.8K
Preview
22
‌Sonam A Kapoor @sonamkapoor
sonamkapoor
Sonam A Kapoor
Fashion
Modeling
35.2M
India
76.3K
Preview
23
‌Andrea Brillantes @blythe
blythe
Andrea Brillantes
Cinema & Actors/actresses
Modeling
Lifestyle
14.1M
Philippines
178.5K
Preview
24
‌tyler jøseph @tylerrjoseph
tylerrjoseph
tyler jøseph
Music
Art/Artists
Modeling
6.3M
United States
441.6K
Preview
25
‌𝗖𝗮𝗻𝗱𝗶𝗰𝗲 @candiceswanepoel
candiceswanepoel
𝗖𝗮𝗻𝗱𝗶𝗰𝗲
Modeling
Fashion
20.3M
United States
111.5K
Preview
26
‌elsa❤️ @hoskelsa
hoskelsa
elsa❤️
Beauty
Fashion
Modeling
8.7M
United States
260.8K
Preview
27
‌Leighton Meester @itsmeleighton
itsmeleighton
Leighton Meester
Music
Cinema & Actors/actresses
Modeling
7M
Brazil
336.8K
Preview
28
‌Adriana Lima @adrianalima
adrianalima
Adriana Lima
Modeling
Fashion
17.6M
United States
118.3K
Preview
29
‌Vogue @voguemagazine
voguemagazine
Vogue
Literature & Journalism
Fashion
49.4M
United States
42.4K
Preview
30
‌larri @larray
larray
larri
Lifestyle
Modeling
Fashion
6.3M
United States
308.9K
Preview
31
‌CL @chaelincl
chaelincl
CL
Art/Artists
Fashion
Modeling
10.8M
Brazil
179.5K
Preview
32
‌Urassaya Sperbund @urassayas
urassayas
Urassaya Sperbund
Cinema & Actors/actresses
Modeling
Fashion
12.9M
Thailand
148K
Preview
33
‌JESSICA WANG @jessicawang
jessicawang
JESSICA WANG
Fashion
Clothing & Outfits
Modeling
1.9M
United States
858.4K
Preview
34
‌Twan Kuyper @twan
twan
Twan Kuyper
Cinema & Actors/actresses
Modeling
Fashion
6.3M
United States
193.2K
Preview
35
‌tiffany young @tiffanyyoungofficial
tiffanyyoungofficial
tiffany young
Modeling
Fashion
16.3M
Indonesia
100.4K
Preview
36
‌The Shade Room @theshaderoom
theshaderoom
The Shade Room
Art/Artists
Modeling
Music
29.3M
United States
49.1K
Preview
37
‌LOVE @diddy
diddy
LOVE
Music
Cinema & Actors/actresses
Fashion
20.1M
United States
65.7K
Free Report
38
‌Molly-Mae Hague @mollymae
mollymae
Molly-Mae Hague
Lifestyle
Fashion
7.9M
United Kingdom
163.3K
Preview
39
‌Claudia Alende @claudiaalende
claudiaalende
Claudia Alende
Beauty
Modeling
Lifestyle
8.7M
United States
105.4K
Preview
40
‌Dior Official @dior
dior
Dior Official
Fashion
Clothing & Outfits
Accessories & Jewellery
46.1M
United States
29.2K
Preview
41
‌Sonia Tucker @sonia_barbie_tucker
sonia_barbie_tucker
Sonia Tucker
Beauty
Modeling
Fashion
1.8M
United States
590.2K
Preview
42
‌My World of Dresses @elbisedunyamm
elbisedunyamm
My World of Dresses
Fashion
Beauty
Lifestyle
2.3M
United States
530.2K
Preview
43
‌💎 FASHION ||☆|| MAGZINE 💎 @fashioninmagazine
fashioninmagazine
💎 FASHION ||☆|| MAGZINE 💎
Family
Shows
Fashion
1.2M
United States
665.4K
Preview
44
‌Cole LaBrant @cole.labrant
cole.labrant
Cole LaBrant
Lifestyle
Fashion
5M
United States
237.6K
Preview
45
‌Alix Ashley Earle @alix_earle
alix_earle
Alix Ashley Earle
Fashion
Clothing & Outfits
Lifestyle
3.6M
United States
261.2K
Preview
46
‌BIG BOSS 🔑🔑 @keke
keke
BIG BOSS 🔑🔑
Music
Modeling
Fashion
14.2M
United States
55.1K
Preview
47
‌CHANEL @chanelofficial
chanelofficial
CHANEL
Fashion
Accessories & Jewellery
Clothing & Outfits
60M
United States
18.2K
Preview
48
‌PONY 포니 @ponysmakeup
ponysmakeup
PONY 포니
Lifestyle
Fashion
9M
South Korea
108K
Preview
49
‌Angelababy @angelababyct
angelababyct
Angelababy
Music
Cinema & Actors/actresses
Modeling
11.6M
China
71.9K
Preview
50
‌Moda WOOW @modawoow
modawoow
Moda WOOW
Fashion
Lifestyle
1.6M
United States
493.8K
Preview
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