The HypeAuditor Blog

TikTok is a Chinese video-sharing social networking service owned by ByteDance. It is used to create short dance, lip-sync, comedy, and talent videos. TikTok became available in France after merging with Musical.ly in 2018. The application allows users to create short music and lip-sync videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds.

We analyzed 3.1M TikTok influencers with over 1,000 followers from around the world and 59.5K influencers from Germany and discovered some interesting findings.

Mango has become increasingly popular on Instagram due to the massive #MangoGirls campaign. Not only the brand employed content creators to share messages about outfits on Instagram, but it also styled the recent lookbook as models sharing iMessages in an attempt to create a dialogue with the community. Much has been already saying about the

There are very few internet trends that can take over every niche and style of social media - but reaction videos did just that! They became popular in so many different areas, from business and entertainment to sports to marketing. They are highly versatile, and you can use them in a variety of ways if

The trend for online pet pages has been continuously growing in popularity. Brands including Bodyshop, Dyson, Ralph Lauren collaborate with them to promote their products, and people around the world are trying to turn their four-legged friends into social media stars.

There were 1 929 000 Instagram users in Ireland in April 2020, which accounted for 39.4% of its entire population. Instagram was launched in 2010 and rapidly gained popularity. With its 1 billion monthly active users (June 2018) Instagram becomes not only one of the leading social networks but also the most important platform for Influencer Marketing.