Influencer Platform Alternatives
Relationship Management
Working with Influencers: Everything Brands Need to Know from Discovery to Relationship Management
19 min
Working with Influencers: Everything Brands Need to Know from Discovery to Relationship Management
The growth of social media and the consumption of online content has led to the emergence of people who are not only consumers but also creators of content. As a result of their popularity and expertise, they developed a large fan base that engaged with their content frequently. This and the distrust customers have for brand advertisements caused businesses to realize people need social proof, which is genuine recommendations from people they trust. Thus, working with influencers has become a prominent part of modern marketing.
Discovery
How to Find Australian Influencers
4 min
How to Find Australian Influencers
Discover the most popular and effective methods for finding influencers from Australia. In this article, we unveil not only manual search techniques but also the use of specialized tools.
Basics
How Does Influencer Marketing Work?
7 min
How Does Influencer Marketing Work?
Learn the ins and outs of influencer marketing, exploring its fundamental principles and dissecting the key components that drive its success. Understand why influencer marketing works and gain insights into its core elements.
Influencer Analysis
How to Check Influencer Demographics
10 min
How to Check Influencer Demographics
Find out how to check Influencer audience demographics such as location, age and gender, marital status, and more. Unlock the insights that empower your campaigns to resonate effectively with your target audience.
Instagram Mass Followers: Who Are They and Why They Are Bad News to Your Brand
6 min
Instagram Mass Followers: Who Are They and Why They Are Bad News to Your Brand
A brand promotion that reaches the wrong audience is trouble enough. However, when your sponsored posts reach users who have zero interest in your business and products, it is a real nightmare. On top of that, you even paid for this failure. Although it may be tempting to work with influencers with huge follower bases, it all comes crashing down when it turns out that they have increased their audience with the Instagram mass following technique.
TikTok Engagement Rate: Everything Brands Need to Know
6 min
TikTok Engagement Rate: Everything Brands Need to Know
TikTok's posts have the highest engagement rate per post of all social networks. User-friendly creative tools, the increased popularity of short videos, and the platform's potential for virality all encourage users to interact with uploaded content. A growing number of brands leverage the viral and engagement potential of TikTok influencers to keep up with current trends and connect with young consumers.
Campaign Types
Strategy
Campaign Management
Influencer Landscape