2 min
How different types of content perform on Instagram
HypeAuditor analyzed 77.6 million Instagram posts to see how different types of content perform on Instagram.
Benchmarking
Find out the latest industry standards and benchmarks for data-driven campaign success.
2 min
Instagram Engagement Rate Benchmark: 2018 vs 2019
In January 2019, HypeAuditor ran a benchmark, studying the engagement rate of almost 4,2 million accounts of influencers. The covered pool of accounts was divided into five groups, based on the number of followers. The study showed that Engagement Rate is depending on follower count. The more followers an influencer has, the lower is their ER.