Social media platforms have become an integrated part of people’s lives. Businesses, content creators, experts, and ordinary people create a staggering amount of content every day. There are several attempts to estimate how much content is published on major social media channels every year. It is not surprising that these data are constantly changing since the number of users is steadily increasing. Businesses and individuals both post more frequently to stay in people's sights and share their thoughts.
Social media posts contain an abundance of valuable information about user sentiments and popular topics, but only a small army of people can navigate this vast expanse of content manually. For businesses, monitoring social media conversations goes beyond general marketing purposes. As more and more users turn to social media to express their honest impressions, search for recommendations, or just bond with others with similar interests, tracking relevant keywords, hashtags, and brands has become a pivotal tactic for businesses to maintain their reputation, engage with consumers and manage negative feedback.
To address these challenging tasks, we have designed the Media Monitor tool to assist marketers and companies in overcoming the above undertakings and many more.
What Is the Media Monitor Tool?
The Media Monitor tool - HypeAuditor’s latest addition to its versatile feature list - allows businesses to keep track of social media content by creating easy-to-understand dashboards within the platform.
The tool is pretty simple to use. Log in to our platform, find the Market Analysis feature, and click on Media Monitor. You’ll be able to track hashtags, keywords, and mentions across Instagram posts and reels, YouTube videos and shorts, and TikTok content. Create separate feeds for each topic you want to monitor or competitor you want to study.
What Can You Use the Tool For?
1. Monitor your brand
You may create a feed where you keep an eye on your brand’s mentions, and hashtags related to your product and service. On the one hand, frequent monitoring helps you understand how the public perceives and interacts with your business. On the other hand, it enables you to take precautionary steps whenever you observe negative sentiments and supports crisis management efforts.
2. Competitor analysis
The Media Monitor tool helps you explore your competitors’ social media activities and provides you with insights into their strategies. You can uncover how they engage with their audience, what type of content they publish, which keywords and hashtags they use, and how their campaigns perform.
3. Check your campaign’s progress
Content is vital for measuring performance in social media or influencer marketing campaigns. By tracking specific keywords and hashtags you’ll be able to track key metrics like reach, engagement, impressions, and views. You may use this information to refine your strategy and identify high-performing creator partners and content types.
4. Discover new trends
Social media is dynamic. Conversations can take quickly a new direction or untapped themes can emerge within the blink of an eye. Keeping an eye on your audience’s favorite topics, emerging trends, and hashtags will enable you to create up-to-the-minute and relevant content.
5. Identify potential influencer partners
With our content monitor tool, you may pinpoint influential people within your niche. Keep tabs on users who regularly use keywords and hashtags related to your industry and have a large and interested following. By working with people who already have substantial knowledge and passion about your niche, you can expand your followers and create a strong brand name.
6. Harness UGC
User-generated content can be a goldmine for inspiration. A content monitoring tool will help you discover posts created by your customers and fans featuring your products or talking about your brand. You may use these reviews and user stories to provide solutions for users’ pain points and challenges. You can repurpose UGC across several channels to demonstrate your value. You may incentivize your customers to share their opinions about your product or use your hashtags to increase your credibility.
Can you think of any other way you can leverage our Media Monitor tool? Then, try it now!
