Top Kids & Toys Influencers on Instagram in the United Kingdom

Rank

Influencer

Category

Followers

Eng. (Auth.)

Eng. (Avg.)

‌

lego

LEGO

Kids & Toys

12.9M

38.3K

46.1K

Preview

‌

mabelsplayroom

Mabel’s Playroom | Play Ideas and Activities

Kids & Toys

Family

294.9K

21.2K

28K

Preview

‌

georgelewiscom

George Lewis

Kids & Toys

Family

Humor & Fun & Happiness

691K

10K

Preview

‌

homehumes

Kids & Toys

Lifestyle

204.5K

7.5K

13.6K

Preview

‌

studio_rosie

Jen Buchheit

Literature & Journalism

Kids & Toys

1.2M

1.3K

1.7K

Preview

‌

the_nurserynurse

The Nursery Nurse

Kids & Toys

Shows

327.3K

3.2K

3.8K

Preview

‌

littlehappylearners

S O P H I E D A V I D ⭐️

Kids & Toys

1.2M

776

Preview

‌

inspiremyplay

Inspire My Play ®

Kids & Toys

Education

1.1M

554

680

Preview

‌

gregjrutherford

Greg Rutherford

Kids & Toys

Family

210.6K

1.7K

2.4K

Preview

‌

cara_delahoyde

Cara Delahoyde-Massey

Family

Lifestyle

Kids & Toys

1.1M

278

488

Preview

‌

primark.kids

Primark Kids

Clothing & Outfits

Kids & Toys

640.1K

493

606

Preview

‌

mealtimewithmummy

Bethany Holborn

Sweets & Bakery

Food & Cooking

Family

592.3K

546

714

Preview

‌

cursedchildldn

Harry Potter on Stage London

Kids & Toys

Cinema & Actors/actresses

Art/Artists

436K

618

732

Preview

‌

learningthroughplay8

Amy Powell - Learning&ExploringThroughPlay

Education

Kids & Toys

Family

200.1K

1.3K

1.6K

Preview

‌

4plusmama

Vicki | kids art, crafts and activity ideas

Kids & Toys

Art/Artists

Family

74.2K

5.8K

Preview

‌

boutiquedemarcipan

Nataly

Family

Accessories & Jewellery

Kids & Toys

438.6K

526

680

Preview

‌

mamaloveshighstreet

MAMALOVESHIGHSTREET

Kids & Toys

Family

Clothing & Outfits

437.6K

441

609

Preview

‌

happyhandswith_hallie

Bonnie & Hallie |Autism ADHD

Kids & Toys

Family

212.3K

855

1.1K

Preview

‌

mummy_and_my_three

Jessica Wetherall-Buckle

Family

Kids & Toys

234.6K

700

1.2K

Preview

‌

mamasandpapas

Mamas & Papas

Family

Kids & Toys

776.3K

173

232

Preview

‌

sylvanianfamilies_uk

Sylvanian Families Official UK

Animals

Family

Kids & Toys

201.9K

638

793

Preview

‌

hayley.b.daines

Hayley Buchanan Daines

Family

Lifestyle

Kids & Toys

157.7K

947

1.4K

Preview

‌

unicef_uk

Unicef UK

Kids & Toys

Finance & Economics

344.4K

365

457

Preview

‌

maxicosi_eu

Maxi-Cosi Europe

Family

Kids & Toys

406.4K

305

387

Preview

‌

mailegworld

Maileg | Danish Toys & Interiors

Kids & Toys

314.9K

378

470

Preview

‌

snuzuk

Snüz

Family

Kids & Toys

102.8K

1.2K

1.8K

Preview

‌

keepingupwithchelsxx

Keepingup Withchels

Family

Kids & Toys

Cinema & Actors/actresses

206K

487

665

Preview

‌

creative_mama_che

Cheryl Gavrielides

Kids & Toys

Family

204.9K

564

740

Preview

‌

lovevery.europe

Lovevery Europe

Kids & Toys

Family

563.3K

172

239

Preview

‌

shebahn_

Shebahn Aherne

Kids & Toys

Sports with a ball

Lifestyle

116.1K

756

Preview

‌

honestlymum_

Taylor | Sharing honest motherhood

Sweets & Bakery

Family

Kids & Toys

202.2K

450

562

Preview

‌

athomewithliv

Liv Nash

DIY & Design

Family

Kids & Toys

145.5K

656

837

Preview

‌

tibaandmarl

TIBA + MARL | Bags + Accessories

Accessories & Jewellery

Family

Kids & Toys

137.8K

584

854

Preview

‌

drkiranrahim

𝗗𝗿 𝗞𝗶𝗿𝗮𝗻 𝗥𝗮𝗵𝗶𝗺

Kids & Toys

Family

Trainers & Coaches

116.7K

723

981

Preview

‌

zeinahnur

Z E I N A H N U R

Beauty

Lifestyle

Family

189.4K

439

571

Preview

‌

fiveminutemum

Daisy Upton | FIVE MINUTE MUM

Family

Literature & Journalism

Kids & Toys

272.1K

258

307

Preview

‌

effortlessbyjennifer_

Jennifer | Daily Life & Outfit Inspo

Family

Kids & Toys

Lifestyle

100.8K

807

1.3K

Preview

‌

jojomamanbebe

JoJo Maman Bébé

Family

Clothing & Outfits

Kids & Toys

256.8K

265

355

Preview

‌

mini_rodini

Mini Rodini

Shopping & Retail

Clothing & Outfits

Kids & Toys

436.7K

146

191

Preview

‌

kidlybymori

KIDLY by MORI

Family

Kids & Toys

192.3K

302

446

Preview

‌

littlegreenradicals

Little Green Radicals

Clothing & Outfits

Accessories & Jewellery

Kids & Toys

77.8K

689

1.1K

Preview

‌

babybjorn

BabyBjörn Official

Kids & Toys

Shopping & Retail

412.4K

110

142

Preview

‌

stellakids

Stella McCartney Kids

Kids & Toys

Shopping & Retail

Clothing & Outfits

280.3K

165

249

Preview

‌

just_chill_mama

Rosey Davidson: Sleep Consultant

Kids & Toys

Family

Trainers & Coaches

382.4K

105

124

Preview

‌

reading_tips_for_parents

Learn to Read | Phonics for Kids | Jessie Sullivan

Education

Kids & Toys

372.9K

137

Preview

‌

claudzgaff

Claudine. House Renovations and Interiors

Family

Beauty

Kids & Toys

63.1K

609

974

Preview

‌

savechildrenuk

Save the Children UK

Family

Kids & Toys

221.7K

156

200

Preview

‌

childrensdietitian

Lucy Upton 🍓 Children’s Dietitian & Feeding Specialist

Food & Cooking

Family

Kids & Toys

110.7K

317

396

Preview

‌

childrensalon

Childrensalon

Clothing & Outfits

Kids & Toys

Shopping & Retail

641.7K

Preview

‌

outdoortoysuk

Outdoor Toys UK

Kids & Toys

Shopping & Retail

105.7K

1.3K

2.4K

Preview