[2024 BENCHMARK REPORT] Get the latest in industry trends with HypeAuditor and Similarweb
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Top Rankings
Top Rankings
Top influencers by cityInstagram Top 1000YouTube Top 1000TikTok Top 1000
Travel
All CategoriesAccessories & JewelleryAdult contentAlcohol
Animals
Architecture & Urban Design
Art/Artists
BeautyBusiness & CareersCars & MotorbikesCinema & Actors/actresses
Clothing & Outfits
Comics & sketches
Computers & Gadgets
Crypto
DIY & DesignEducation
Extreme Sports & Outdoor activity
FamilyFashionFinance & EconomicsFitness & GymFood & Cooking
Gaming
Health & Medicine
Humor & Fun & Happiness
Kids & ToysLifestyle
Literature & Journalism
Luxury
Machinery & Technologies
Management & Marketing
Mobile related
ModelingMusic
NFT
Nature & landscapes
Photography
Politics
Racing Sports
Science
Shopping & Retail
Shows
Sports with a ball
Sweets & Bakery
Tobacco & Smoking
Trainers & Coaches
Travel
Water sports
Winter sports
United Kingdom
All CountriesArgentinaAustraliaAustriaBelgiumBoliviaBrazilCanadaChileColombiaCosta RicaCzechiaDenmarkDominican RepublicEcuadorEgyptEl SalvadorFinlandFranceGermanyGreeceGuatemalaHong KongIndiaIndonesiaItalyJapanKuwaitLebanonMalaysiaMexicoMoroccoNetherlandsNorwayPakistanPanamaParaguayPeruPhilippinesPolandPortugalPuerto RicoRomaniaRussiaSaudi ArabiaSingaporeSlovakiaSouth AfricaSouth KoreaSpainSwedenSwitzerlandThailandTurkeyUkraineUnited Arab Emirates
United Kingdom
United StatesUruguay
Rank
Influencer
Category
Followers
Country
Eng. (Auth.)
1
‌BEAUTIFUL DESTINATIONS @beautifuldestinations
beautifuldestinations
BEAUTIFUL DESTINATIONS
Photography
Travel
25.9M
United States
35.1K
Free Report
2
‌National Geographic Travel @natgeotravel
natgeotravel
National Geographic Travel
Nature & landscapes
Photography
Travel
46.9M
United States
9.8K
Free Report
3
‌Bear Grylls OBE @beargrylls
beargrylls
Bear Grylls OBE
Travel
7.6M
India
27.4K
Free Report
4
‌Wonderful Places @wonderful_places
wonderful_places
Wonderful Places
Photography
Travel
20.9M
United States
6.8K
Preview
5
‌Daz_black @daz_black
daz_black
Daz_black
Travel
Lifestyle
Cinema & Actors/actresses
1M
United Kingdom
57.6K
Preview
6
‌𝐀𝐌𝐘 𝐇𝐔𝐋𝐋𝐄𝐘 | Travel Content Creator @amyenvoyage
amyenvoyage
𝐀𝐌𝐘 𝐇𝐔𝐋𝐋𝐄𝐘 | Travel Content Creator
Travel
425K
United Kingdom
80.2K
Preview
7
‌ALEX GRAY ✰ The Traitors @alexogray
alexogray
ALEX GRAY ✰ The Traitors
Travel
Humor & Fun & Happiness
Shows
157.1K
United Kingdom
180.3K
Preview
8
‌Christina Hallworth ✨ @christina.hallworth
christina.hallworth
Christina Hallworth ✨
Family
Music
Travel
87.2K
United Kingdom
304.3K
Preview
9
‌Beth Mead MBE @bethmead_
bethmead_
Beth Mead MBE
Lifestyle
Travel
Sports with a ball
552.1K
United Kingdom
32.5K
Preview
10
‌Nirmal Purja MBE - NIMSDAI @nimsdai
nimsdai
Nirmal Purja MBE - NIMSDAI
Travel
Extreme Sports & Outdoor activity
Shows
2.2M
United Kingdom
8.8K
Preview
11
‌Chris Froome @chrisfroome
chrisfroome
Chris Froome
Racing Sports
Travel
1.1M
United Kingdom
15.9K
Preview
12
‌Alana | TRAVEL & SELF-CARE @alanarainer
alanarainer
Alana | TRAVEL & SELF-CARE
Travel
89.1K
United Kingdom
192.2K
Preview
13
‌Jessie Moore @pocketwanderings
pocketwanderings
Jessie Moore
Travel
Music
131.3K
United Kingdom
93.3K
Preview
14
‌Kelly Prince-Wright @kellyprincewright
kellyprincewright
Kelly Prince-Wright
Travel
Literature & Journalism
1.3M
United Kingdom
8.4K
Preview
15
‌Elise Tanriverdi 🇬🇧🇹🇷 @elisetanriverdi
elisetanriverdi
Elise Tanriverdi 🇬🇧🇹🇷
Music
Travel
Lifestyle
129.1K
United Kingdom
80.2K
Preview
16
‌A M B E R T U R N E R 🤍 @amberturnerx
amberturnerx
A M B E R T U R N E R 🤍
Travel
Lifestyle
Family
886.7K
United Kingdom
10.2K
Preview
17
‌VisitScotland @visitscotland
visitscotland
VisitScotland
Nature & landscapes
Travel
1.7M
United Kingdom
6K
Preview
18
‌James Wong 🌱 | Plants & Nature @botanygeek
botanygeek
James Wong 🌱 | Plants & Nature
Nature & landscapes
Travel
560K
United Kingdom
14.6K
Preview
19
‌Troy Hawke @troyhawke
troyhawke
Troy Hawke
Travel
Humor & Fun & Happiness
Shows
698.8K
United Kingdom
11.1K
Preview
20
‌Zefe Escobed “El Capi”💀 (Mystery World 🌍) @capi.mystery
capi.mystery
Zefe Escobed “El Capi”💀 (Mystery World 🌍)
Travel
176.3K
United Kingdom
43.6K
Preview
21
‌Ed Winters @earthlinged
earthlinged
Ed Winters
Travel
Food & Cooking
592.3K
United States
13.2K
Preview
22
‌Anna | London Travel Blogger @nospaceinmypassport
nospaceinmypassport
Anna | London Travel Blogger
Travel
Shows
160.2K
United Kingdom
49.6K
Preview
23
‌Barbara • UK | Scotland Travel @discovermyscotland
discovermyscotland
Barbara • UK | Scotland Travel
Nature & landscapes
Travel
125K
United Kingdom
56.2K
Preview
24
‌Tristan E @tristanevans
tristanevans
Tristan E
Lifestyle
Music
Travel
784.5K
United Kingdom
7.7K
Preview
25
‌India Reynolds @lovefromreyn
lovefromreyn
India Reynolds
Lifestyle
Clothing & Outfits
Travel
866.2K
United Kingdom
7.3K
Preview
26
‌Jack Chesher | Living London History @livinglondonhistory
livinglondonhistory
Jack Chesher | Living London History
Art/Artists
Travel
528.1K
United Kingdom
10.6K
Preview
27
‌VISIT LONDON @visitlondon
visitlondon
VISIT LONDON
Photography
Travel
1.5M
United Kingdom
3.9K
Preview
28
‌Charlie pace @charliesworld.official
charliesworld.official
Charlie pace
Travel
447.6K
United Kingdom
12.1K
Preview
29
‌British Airways @british_airways
british_airways
British Airways
Travel
Machinery & Technologies
Photography
1.3M
United Kingdom
4.2K
Preview
30
‌@LONDON • #ThisIsLondon @london
london
@LONDON • #ThisIsLondon
Travel
3M
United Kingdom
1.6K
Preview
31
‌Megan 👑 @megansalmonferrari
megansalmonferrari
Megan 👑
Travel
340.3K
United Kingdom
11.3K
Preview
32
‌김지영 @_diyom_
_diyom_
김지영
Travel
341.7K
United Kingdom
10.6K
Preview
33
‌Somewhere Wilder @somewherewilder
somewherewilder
Somewhere Wilder
Travel
494.3K
United Kingdom
7.7K
Preview
34
‌Ben Brown & Ciara Doyle | Sustainability @goinggreenmedia
goinggreenmedia
Ben Brown & Ciara Doyle | Sustainability
Travel
Nature & landscapes
Shows
409.5K
United Kingdom
8.6K
Preview
35
‌Condé Nast Traveller @condenasttraveller
condenasttraveller
Condé Nast Traveller
Travel
2.2M
United States
1.5K
Preview
36
‌Hidden Scotland @hiddenscotland
hiddenscotland
Hidden Scotland
Nature & landscapes
Travel
1.1M
United Kingdom
2.8K
Preview
37
‌Simply Scotland @simply.scotland
simply.scotland
Simply Scotland
Travel
Nature & landscapes
686.2K
United Kingdom
3.6K
Preview
38
‌Wendy Drago @themrsdrago
themrsdrago
Wendy Drago
Fashion
Travel
109.5K
United Kingdom
24.8K
Preview
39
‌MAUVAIS @mauvais
mauvais
MAUVAIS
Travel
Clothing & Outfits
454.5K
United States
5.7K
Preview
40
‌Zanna van Dijk @zannavandijk
zannavandijk
Zanna van Dijk
Travel
Fitness & Gym
395.2K
United Kingdom
5.9K
Preview
41
‌Brandon Myers @brandonpmyers
brandonpmyers
Brandon Myers
Lifestyle
Travel
Fashion
396.6K
United States
6.2K
Preview
42
‌Tom & Laura @traveltwo_
traveltwo_
Tom & Laura
Nature & landscapes
Travel
Photography
397.3K
United Kingdom
5.8K
Preview
43
‌The Padded Seat @thepaddedseat
thepaddedseat
The Padded Seat
Sports with a ball
Travel
284.1K
United Kingdom
5.9K
Preview
44
‌Kevis Kumar @keviskumar
keviskumar
Kevis Kumar
Travel
Modeling
378.6K
United Kingdom
4.7K
Preview
45
‌Virgin Atlantic @virginatlantic
virginatlantic
Virgin Atlantic
Travel
Machinery & Technologies
680.2K
United Kingdom
2.5K
Preview
46
‌Joshua McCartney @joshtheinternofficial
joshtheinternofficial
Joshua McCartney
Travel
Shows
Cinema & Actors/actresses
411.1K
United Kingdom
3.9K
Preview
47
‌Jade Doutch 🏴󠁧󠁢󠁷󠁬󠁳󠁿 @jade.doutch
jade.doutch
Jade Doutch 🏴󠁧󠁢󠁷󠁬󠁳󠁿
DIY & Design
Beauty
Travel
608.9K
United Kingdom
2.7K
Preview
48
‌DAN GARLICK ✈︎ TRAVEL CONTENT CREATOR @nottsnomad
nottsnomad
DAN GARLICK ✈︎ TRAVEL CONTENT CREATOR
Nature & landscapes
Travel
96.6K
United Kingdom
18.2K
Preview
49
‌UK Hidden Gems | Travel | Lifestyle @uk.hidden.gems
uk.hidden.gems
UK Hidden Gems | Travel | Lifestyle
Music
Travel
36.7K
United Kingdom
40.2K
Preview
50
‌Luke mabbott @lukemabbott
lukemabbott
Luke mabbott
Lifestyle
Travel
985.4K
United Kingdom
1.5K
Preview
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